Here are a few things you could also do, depending on the type of relationship you have had.
And, frankly, you may want to look at these options when exiting charitable and community organisations. Every year, I have several sponsorship seekers in my workshops that have had their tuition covered by sponsors as part of an exit package.
Along the same lines, you could provide a stipend to cover a limited consulting or coaching package, so they have some expert help getting their offer together. The basic idea is that you can help them pay for the specific advice they need to get themselves going in a strategic, confident way.
The basic idea is that you will move out of the dominant sponsorship position, allowing them a clean slate to seek sponsorship at that level, while still providing them with some revenue during the transition. The upshot was to create confusion and not give themselves nearly enough time to leverage the sponsorship — turn the opportunity into a result for their brand — before the event.
Even if you have privately told them that there were a lot of problems, making their future revenue harder to get is punitive and unnecessary. For all you need to know about best practice sponsorship selection, leverage, measurement, management, and more, you may want to get a copy of The Corporate Sponsorship Toolkit.
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If you need additional assistance with your sponsorship portfolio, I offer sponsorship consulting , sponsorship training , and strategy sessions. Please drop me a line to discuss. Kim Skildum-Reid admin powersponsorship. All rights reserved.
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